Why go Kosher

Most Americans and Europeans eat some kosher food every day, but the chances are that they are not aware of it. Take a walk down the aisles of any supermarket and you will see that kosher certification appears on over 60% of America's produced foods, from the coveted Jelinek Slivovitz to the thirst-quenching Coca-Cola. Over $150 billion worth of kosher-certified products are consumed annually, and spending continues to rise dramatically.

The logo has become an increasingly important marketing device which generates additional revenues by expanding the size of the market. Supermarkets favour brands with certification because it gives the product a competitive edge that makes it sell faster. That also means that OM certification can lead to an increase in a company's private label business.

There is clear evidence that a kosher symbol boosts market share, that a kosher product can win more favourable shelf space, and that positioned next to a competing non-kosher brand, a kosher product will do better by 20%. This data has remained constant even in the smaller cities, far from heavier concentrations of kosher Jews. (Source: Integrated Marketing Communications.)

Going kosher is an investment your company makes in order to increase market reach and share. We are ready to support you in achieving your goals in any way we can.

Most importantly, be sure that all your certified products, whether retail or industrial, feature the logo prominently on the label or packaging, including in your advertising. This will not only boost your sales, but will also make your products easily identifiable as kosher by food industry personnel, kosher inspectors, and consumers throughout the world.

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